First & Sixth

Written by Antti Koskenrouta on January 4, 2012

First & Sixth is a restaurant in Roanoke that offers Southern cuisine. Located in Roanoke’s famous Patrick Henry building, the restaurant’s name honors the namesake of the building; Patrick Henry was the first and the sixth governor of Colonial Virginia.

First & Sixth is the second restaurant opened by Mike Caudill and Eric DiLauro. Their first restaurant was Table 50 that I also created the website for in 2009.

The website is built on WordPress and has a custom theme made specifically for the restaurant. The design was created by Ralston Cyrus of Racecar Media Design, who is an awesome web designer in Washington, DC.

The design conveys the down-to-earth and organic feel of the restaurant. The restaurant’s logo has the leaf theme, which is repeated also in the site’s footer. Because of the importance of the Patrick Henry building, a picture of the building was included as a design element.

First & Six and its lounge, Penny Deux, have a decent following on Facebook, so I wanted to integrate the Facebook social plugin to the sidebar. As the restaurant’s gets more reviews on sites like, Urbanspoon and the like, those logos will be more prominently displayed on the site.

Some basic keyword research was also conducted prior to writing the copy for the site and most of the content is optimized for search terms relevant to the restaurant.